A recent report by IHS has shown that in 2012, capital expenditure on industrial automation equipment in Asia reached a total of $76.6bn, representing 46% of global investments in the sector.
Despite this established and rising trend, selling industrial automation equipment in Asia remains a clear business opportunity and one where many European providers are lagging behind.
Despite the first half of 2012 seeing an Asian market slowdown, with only a 3.7% growth in overall revenue from industrial automation equipment, the second half of the year showed definite improvement. The positive trend has continued in 2013, with the solutions sector set to grow by 6.2%. In such a dynamic market, getting new business can be both a business and technical challenge.